The End has defined the Seattle sound since 1991 and is mass appeal music reaching a mature audience which is difficult to reach through other traditional media. We are Seattle’s exclusive Alternative station celebrating 20 years in the format, connecting the Seattle sound to cutting edge consumers. The End has 604,000 passionate and engaged listeners with a strong gender balance. This audience is well educated, affluent with 1 in 4 earning $100,000, 60% owning homes, over 50% being married and 55% having one or more kids.